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To sell, or not to sell, that is the question. As a “sales guy,” in a sales position, that should be an easy one, right? It would be except for the fact that I’m really a sales engineer. That’s my title and I’m stickin’ to it. It’s the engineer part of that fan dangled moniker that has me asking the “not to sell” part of the aforementioned question. Before I can sell, I’ve got to know a little, scratch that, a lot about the product I’m selling and the client I’m pitching. Seems simple enough, however, what I’m selling are closed captioning, multi-language translation & subtitling, and cloud-based, transcoding & delivery services. Wait, it gets better. Whether ‘tis more numbing in the mind to suffer the mastery of captioning, language and file delivery service options or to align them with the plethora of automation, coding, and on-air server systems that are installed at the nearly 8,000 TV stations in the country (not to mention worldwide). The real challenge, surprisingly, not the process of becoming an authority of systems and workflows the world over, but rather the installation of not a workflow, but of confidence in the producer or engineer’s mind. Thus the science makes cowards of us all. But surely our company’s history evokes bravery. Why should I tremble when we were able to lower our producers from the tower by allowing them to master a captioned tape from there NLEs. Who of us here at Aberdeen could forget how we slayed the Sony XDCAM captioning beast on the floor of NAB in Las Vegas. Certainly, our next adventure shall be our most exciting as we are in the midst of turning “can’t” into “can” and “doing” into “done.” In sales guy terms, our stuff just works and works in a way that no one else’s stuff works. Now how do I get a producer or engineer on the other end of the phone or video chat to buy into that, especially in when talking about dropping a closed captioned, broadcast ready file (better quality mind you) onto a server in a preferred format. That must be a sheer flight of fancy and the stuff of make believe. Ahh, but believe they will. Not at first though. The truth must be polished like a pearl for the digital age has not brought clarity and simplicity, but rather muck and mire. “Clear as mud” is a common phrase uttered by the experts in this high-tech, high-demand world of television broadcasting, webcasting and mobile transmission. Thank goodness for the community of producers, engineers and all others who muscle through technology trends and paradigm shifts together with Aberdeen. If not for this technology community, or as I prefer, “techmunity” (okay, I admit, it sounds a little more like technology mutiny) there would be little in the way of progress, or more frightening still, no collective commiseration. What to do if we had to muscle through technology breakthroughs without the pleasure of forging new friendships alongside new state-of-the-just-work-already solutions. And enterprises of great pitch and moments like these is what being a sales engineer is all about. This blog was written by By Steve Holmes (with Shakespeare), Sales Engineer for Aberdeen. If you are interested in buying into what Steve is selling or would like to know more about it, or if you would just like a laugh with this funny guy, he can be reached at 800-688-6621 or info@abercap.com

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Joanna — Tue, 20 Dec 2011 14:00:25 +0000

Though we are stuck in one location with one official language in one country, it doesn't mean the videos that we post on the Internet are limited to one's geographical location. It's time to go global since the Internet doesn't have limitations on audience, language, cultures, etc. Producers should aim to go global by adding different languages in the captioning/subtitling when they post their videos on the Web. This way they are getting exposure to billions of people in a very inexpensive way. However, this may be an obstacle when the know-how or technological skills are in the way. When you post your video, opt to choose Flash video if possible since Flash is cross-platform so it can play both in Mac or Windows OS. It can also play in Android OS. This means Flash is not operating system specific and will guarantee a broader audience. Though Apple iOS is still not allowing Flash to work on their system, Android smartphones are still the reigning champions in the market share (50% Android OS vs 25% Apple OS, as per Nielsen Mobile Insights, March 2011). Therefore, your video is accessible through all desktop web applications as well as the majority of smartphone web applications. Another advantage is that Flash video player is currently the only one that can display captions/subtitles in different languages. The other video players (Windows Media or Quicktime) cannot have a CC menu that can display options to choose your preferred CC language. Of course, you would need XML files for the captions/subtitles of each language. Some player, such as Ooyala, can incorporate all languages into 1 XML file. Then the Flash video player skin need to be customized through some settings and coding in the Flash editing software to incorporate up to 100 different languages. Imagine that! Out of 6809 different languages in the world (as per Ethnologue organization), only 17 languages are spoken by 3.653 billion of people (that's more than 60% of the world's population). They are in order of number of speakers: Chinese, English, Spanish, Hindi/Urdu, Arabic, Bengali, Portuguese, Russian, Japanese, German, Punjabi, Javanese, French, Vietnamese, Korean, Turkish, and Italian. Knowing the above exposure and what it can bring to your videos, it is a no brainer as to why you need to immediately start planning where to post your videos and how you can capture the market share easily. It's just a few clicks and settings away in Flash Video Editing Software. Don't lose the momentum and this opportunity! Note about the author: Arif Kusuma is a Chief Technical Officer at Aberdeen Captioning. He has Bachelor's degree in Chemical Engineering and Computer Information Systems, as well as a Master of Business Administration. He has a passionate drive for technology, both hardware and software, and like many people, loves to be the first to get the latest cutting-edge gadgets.

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Netflix and Time Warner are currently being sued over the lack of closed captions on their streaming online videos, which is in direct violation of the Americans With Disabilities Act. The National Association of the Deaf filed suit against Netflix after repeatedly requesting that they provide closed captioning in order to provide equal access to the community. In the same week, the Greater Los Angeles Agency on Deafness filed a lawsuit against Time Warner because CNN.com still doesn’t have closed captioning of their online videos. Neither Netflix or Time Warner has any excuse for failing to provide closed captioning of their online content. There is very simple and readily available technology that allows companies to caption their online videos. Don’t these corporations want more customers? By simply adding closed captioning, they have the potential of reaching the estimated 36 million Americans who depend on closed captioning!

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Things are being set into motion in order to implement the provisions of 21st Century Communications & Video Accessibility Act of 2010 ("21st CVAA"). Earlier this month, the FCC issued an order to set up the first ever National Deaf-Blind Equipment Distribution Program (NDBEDP) to enable low-income individuals who are deaf-blind to access 21st century communications services. The NDBEDP will help ensure that deaf-blind individuals have access to the Internet and advanced communications. Funded with $10 million allocated from the Interstate Telecommunications Relay Service (TRS) Fund each year, the FCC said that the best approach is to establish a two-year pilot program with the option of extending this for a third year. The FCC will assess the program then to see what is most efficient and effective for administering the NDBEDP on a permanent basis. Under the NDBEDP pilot program, the Commission will certify and provide funding to one entity in each state to distribute equipment to low-income individuals who are deaf-blind. For more information and to see the details of the NDBEDP, visit http://www.coataccess.org/node/9986.

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